Sheridan EDGE 2023 Brand Guidelines

Overview

During my time at Sheridan EDGE, I led the development of the 2023 Brand Guidelines, a key project intended for distribution to collaborators and stakeholders. By utilizing pre-existing assets and creating new design elements, I crafted a document that aligned with Sheridan EDGE’s standards and messaging. This project was completed alongside other responsibilities, ensuring consistency with the organization’s overall vision and objectives.

Skills

  • Typography
  • Colour Theory
  • Layout & Composition
  • Illustration/Visual Design
  • Branding Identity
  • Collaboration

Tools

  • Canva
  • Photoshop
  • Photography

Scope & Constraints

  • 3 month deadline
  • Organizing pre-existing assets
  • Modifying  tone of voice and maintaining consistency